Margaret Layding

trusted market research expertise, business focused planning

Over my 25 year+ career I have worked inside top CPG companies (Procter & Gamble and Mars Chocolate) as well as on a consultancy basis for a range of companies big and small.

My 10 year consultancy experience includes projects for large multinational CPG, market research suppliers, and small private equity owned brands.

My core expertise includes consumer assessment of creative, brand equity tracking, in market measurement, sales forecasting and planning, and ROI assessment.

I am trusted by colleagues for my straightforward, practical advice.

I deliver timely results with excellence.


You’re busy. I’ll think it through, and make it simple.